Posted by admin on February 14, 2011 under Bing, Google, Link Building, Search Engines, SEO, Yahoo! | 
I’ve done SEO for many years now and I’ve always adhered to the rules and guidelines set forth by Google, Yahoo and Bing (aka MSN aka Live). However, there’s nothing more frustrating then when you have a client that is in a very competitive market and their competitors are breaking all of the rules and appear to get away with it. Their competitors are at the top of the rankings and a lot of which got there by illegal means and by illegal I’m referring to illegal in Google’s eyes, such as hiring linking companies to spread their links to thousands of websites (most not even relevant), buying one way paid links, and not even trying to look natural. They win and prosper and never get caught.
The topic came up again over the weekend as covered by the lovely Vanessa Fox about how major retailer JCPenney broke those rules and had enjoyed top rankings on Google for pretty much everything they sold and in turn had a very prosperous holiday shopping season. JCPenney is not a small company and were certainly not prospering “in the shadows”. They were caught because of a New York Times article where the writer hired an SEO company to find out just how JCPenney performed its SEO magic. The writer found that JCPenney had been buying links, supposedly inadvertently through their SEO firm, on literally thousands of websites and most of which weren’t even relevant to JCPenney. When the Times questioned Google’s Matt Cutts about the issue, he released a very short, “Google’s algorithms had started to work. Manual action also taken.” The result was JCPenney’s rankings taking a major plummet, but Twitter came alive with questions about why it took a New York Times investigation and a tap on Google’s shoulder for them to notice this had been going on. Vanessa’s article covers it in more detail here and it’s a great read, but it raises important concerns to all legitimate SEO experts.
SEO professionals have had enough. We all have had those clients that are in competitive fields and experience this first hand. We see a clients’ competitor sit at the top of Google rankings that are only there from beating the system. We see them buy links, appear on hundreds of irrelevant sites (some even pornographic) and they win the battle. Meanwhile, we have to tell our clients, “I can’t do that. You need to consider the penalties. If you get caught, you could be removed from Google’s index. They’ll eventually get caught. You’ll see….“ and then months later, even years later, they’re never caught. They just continue to prosper and our clients go elsewhere. Most of the time to black hat SEO hobbyists that give them what they want. Top rankings via whatever means necessary. If clients are smart, they will steer clear away from this type of activity, but the question truly is, when will Google figure out how to spot this?
Someone explain why Google ignores legitimate SEO professionals pleas? The graphic below is from the aforementioned post that showed how many links JCPenney had from month to month. Why can’t Google see this activity and why don’t they act on it? As mentioned before, JCPenney is not a small company, and they still don’t get caught unless something like this occurs. Maybe Google can explain to us how they don’t see this activity below? Google’s algorithm brags that it analyzes 10,000 ranking factors to determine positioning. Is this not one of them? There’s not one SEO professional that hasn’t struggled getting a client to rank following the rules while we watched their competitors flourish by breaking them. All we had to do is use SEO Elite to see the origin of their links. Does Google not have something similar? Do we have to tattle-tale on sites for them to get caught? It’s time for this hole to be patched and thankfully it takes an embarrassing slip like this to bring it back to light.
Posted by admin on July 28, 2010 under Bing, Google, Search Engines, Web Design, Yahoo! |
As of this writing there are 3 major search engine players and they are Google, Yahoo! and Bing (previously called Live and before that MSN). I would say “in no specific order”, but that would be untrue. The order I gave them to you is the order that people use them. When you build a website, you have to let the search engines actually know about it and that process is called indexing. Think of a library. Your website is a book. The library is the internet. The librarian is the search engine spider and the library computer the librarian uses is the index (just like it is in real life).
If you were to write a great book (your website) and put it into the library (the internet), you wouldn’t just simply walk in and put it onto the library shelves. Nobody would find it unless it’s in the computer system. The only way that people could find you is if the librarian (the search engine spider) looks at the book to find out what it’s about and then puts it into the system (the index) so that people could find it. Then people could come into the library, put in what they’re looking for, find your book and check it out. And if more people check it out, the librarian makes note of that and will steer people to that book more often since she’s seeing that more people like it. That’s also why it’s important that your book is clear on what it’s about so that it can be properly indexed. In short, you have to make sure that the librarian knows your book exists. Simply building a website that is out on the internet means nothing. Ok. Enough of that analogy.
The way you do that is to submit the website to the search engines either by hand, using a submission service, or letting them find you via a link posted on another site that is already indexed like someone’s blog, link page, etc.. It’s been debated as to which is best and in truth, it really doesn’t matter although having the spiders find it on their own is supposedly a better option. Hogwash. It doesn’t matter how it gets there.
Once a person goes to a search engine, they simply enter the keyword they’re interested in and the engine returns a list of results based on a variety of factors. These factors are things like the age of the website, how many people link to it, the content of the website, what the page actually says, whether the page is even relevant to what they searched for and so much more. In some cases, the search engine will completely ignore the site age, and inbound links (links on other websites that link to yours) and just let it rank well because it thinks it’s very relevant based on how you placed text on the page.
Essentially, you could outrank a site that’s WAY more relevant than yours simply based on how you set up the page, adjusted your title tags, etc. And that’s what I’m primarily going to focus on during this SEO guide. How to get ranked as quickly as possible even though you haven’t set up any link partners, barely have any inbound links, how to structure your site and text, information, body text, etc to get quick results. I’m not going to ignore the important things, but you want quick results and that’s what I plan to give you. This is not about cheating the system. It’s about structuring your website to rank well on the major search engines and giving them what they want. Well most of what they want.
I will preface this by saying that there have been some sites that just can’t be helped at all. Sometimes well established sites are the worst to pull out of the mire. Especially ones with dynamic databases where the content is built on the fly based on what the person wants to see because there’s so much information that you simply could not build physical pages for each possibility. For instance, if you have 50 states and 10 categories, then you would have to create 500 physical pages so that each state has a page for each category. That’s mostly why databases are created is to alleviate that problem and give the user what they want on the fly. If they search for Georgia Photographer, the site goes to the database and pulls the names of the photographers from Georgia and just creates a page dynamically. Those could typically have the worst SEO nightmares sometimes. If that’s you, don’t lose heart. Make sure all of this other stuff is in line first.
